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BattlBox

BattlBox gear on grey concrete: an orange mesh roll-up pouch, a fixed-blade knife, a spear-point folding knife, a black cap and yellow webbing

About:

BattlBox curates monthly boxes of outdoor, survival and EDC gear. We rebuilt its Shopify Plus storefront around the subscription, with a redesigned homepage, a subscription dashboard for members and an upsell cart, and A/B tested every change.

Year

2025

Client

BattlBox

Services

Shopify Plus

Subscriptions

CRO

A/B Testing

Custom App Development

Industry

Outdoor & EDC Gear

A sports car silhouetted against an orange sunset, mirrored in still water
A silver sports car crossing a bridge under an orange steel arch

Goals of the Project:

Grow subscription revenue without making things harder for existing members, and settle design questions with data. Every change to the homepage and cart had to be measurable before it shipped.

Rebuild the storefront around the subscription, and instrument it so each test could be judged on evidence.

A laptop mockup balanced on a white rock
The front and back of a business card mockup on grey
A tablet and a phone mockup with a stylus on a wooden desk

Outcome:

Conversions rose 120% and total transactions 407%. Site sessions grew 161% and organic traffic 198%, while average order value rose 6%. We also moved 50,000 existing subscribers to the new store without disruption.

The storefront measures its own performance. Members get a customisation dashboard, the cart offers upsells, and a private app tracks impressions against conversions.