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Dr. Squatch

Dr. Squatch bar soaps and deodorants in autumn editions, stacked on a bench beside a football, with a playing field and orange trees behind

About:

Dr. Squatch sells natural soap and personal care for men, largely by subscription. We worked on its Shopify Plus storefront, from the product pages to the checkout.

Year

2025

Client

Dr. Squatch

Services

Shopify Plus

Subscriptions

Product Page Design

Email & SMS Flows

CRO

Industry

Personal Care

A snowboarder carving through powder on a mountain slope
A woman in a pink ski jacket and goggles among snowy pines

Goals of the Project:

Help a fast-growing brand turn new visitors into repeat customers, with a storefront that keeps pace with frequent limited editions.

Make the product range easy to browse and buy on a phone, and keep subscriptions simple to start and manage.

A laptop mockup balanced on a white rock
The front and back of a business card mockup on grey
A tablet and a phone mockup with a stylus on a wooden desk

Outcome:

A storefront built around the range and the subscription, ready for each limited-edition drop.

Product pages, cart and checkout reworked, with every change measured before it shipped.