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Fenty Beauty

About:

Fenty Beauty’s product pages had to make a 60-plus shade range easy to choose from. We built a custom shade selector, reworked the cart and checkout, and added charitable giving at the point of purchase.

Year

2024

Client

Fenty Beauty

Services

Product Page Design

Shade Selector

Checkout Optimisation

Mega Menu Navigation

CRO

Industry

Cosmetics

A man in sunglasses and a black leather coat against a pale backdrop
Models walking a runway down a misty, lit corridor

Goals of the Project:

Make shade selection something a customer can do confidently on a phone, and cut the hesitation that shows up later as cart abandonment.

Design the product page and checkout around the customer’s choice of shade, and let the catalogue follow.

A laptop mockup balanced on a white rock
The front and back of a business card mockup on grey
A tablet and a phone mockup with a stylus on a wooden desk

Outcome:

We built a custom shade selector covering all 60-plus shades, added a recently viewed section and upsells to the product page, and simplified checkout with a built-in charity donation option.

Navigation reworked around a mega menu so the range stays browsable as it grows.